Since its launch, the new Silverlight Media Player has gained a significant market share among theater users, exceeding early expectations as surfers flock to the new technology.
In the first month, the Silverlight Media Player has already eclipsed RealPlayer in popularity, and users continue to switch to the new option. Stats have also shown that the Silverlight Media Player has brought new business, most likely due to its compatibility with Mac operating systems.
“We are very proud of the Silverlight Media Player, both as a standalone product and for the success it has had since we added it to our theaters,” says AEBN’s Jerry Anders. “It is a sophisticated application, which is perfectly suited to showcase the quality of our films, especially the high definition content we have added recently. Given our commitment to provide customers with the best viewing experience possible, the Silverlight Player, like HD content, is an important part of our future.”
AEBN plans to expand the capabilities of its feature-rich player over the next year, while phasing out RealPlayer support by 2011.